Echinacea PRIMA™ 'Aura'

A classic Echinacea with a whole new twist! Echinacea PRIMA™ 'Aura' is a spectacular two-toned dwarf variety, showcasing rose-pink petals brushed with vibrant lime-green tips. The luminous edging creates a striking halo effect around each bloom, while the large, deep brownish-green cone provides rich contrast against the jewel-toned petals. Not only are the blooms stunning to admire, but pollinators and hummingbirds find the lightly fragrant flowers simply irresistible.

Part of the exceptional PRIMA™ Collection, this green and pink coneflower is specially bred for its compact, and short mounding habit, long flowering season, and multiple crowns for prolific blooms. The dense green foliage reaches just 33 cm (13 in) in height, with sturdy flower stems rising to 48 cm (19 in), making it perfectly sized for containers and borders. Planted en masse in beds, PRIMA Aura coneflower delivers a bold, colourful display. Expect plentiful blooms in the very first year, flowering continuously from June until frost. And don’t forget to showcase these beauties in your fresh floral arrangements – they make excellent cut flowers!

Despite its fancy appearance, this green and pink coneflower is wonderfully easy to grow. Hardy to zone 4a and adaptable to a wide range of well-drained soils, PRIMA Aura Coneflower thrives in full sun and becomes drought tolerant once established. Deer resistant and low maintenance, it’s a dependable performer season after season.

Let the ‘aura’ of this standout echinacea become a statement piece in your garden. Striking, reliable, and unforgettable - this is one variety that won’t go unnoticed.